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Shopify unveils its latest updates for Summer ‘24

Shopify, a provider of internet infrastructure for commerce, has unveiled its Summer ‘24 Edition including updated solutions aimed to help merchants be more creative, deliver a best-in-class in-store experience and gain a unified view as they expand their businesses. 

As shoppers’ expectations for a seamless buying experience grows, merchants with physical retail stores need solutions that remove friction and unify the shopping experience. Shopify POS has been specifically designed to break down any barriers when buying from the same brand from different channels, to create the world’s most unified retail system for merchants. 

Shopify POS Terminal is a new payment hardware solution offering a fully-featured customer display that guides shoppers through the buying process in store. POS Terminal accepts tap, chip & PIN, and swipe payments at the counter, with robust WiFi and Ethernet connectivity. Across both POS Go and POS Terminal, retailers can offer one-tap digital receipts to all Shop Pay users, and easily capture additional information at checkout, such as email or the staff member who made the sale.

Shopify is also introducing the ability to apply discounts to a cart in-store with Shopify POS. Through Combined Discounts, merchants have the flexibility to add multiple order discounts, product or shipping deals to the cart all at once, creating irresistible offers for customers. Merchants can enhance their in-store promotional activities further with Buy X get Y Discounts using Shopify POS. 

Deann Evans, Managing Director, EMEA, at Shopify said: “The products we release each Edition are developed to meet and exceed the needs of our merchants and the ever-changing demands of commerce from entrepreneur, to enterprise and developer. Not all unified software is great, but all great software is unified, scaling and growing with each new feature to work harmoniously for users. This Edition, Shopify is focusing on the details, refining each service and reimagining what a truly unified commerce experience looks like for merchants and their consumers.