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The NDA Podcast: Deliveroo and Ad-Lib.io on pulling off hyper-local marketing at scale

In this episode of NDA Meets, NDA Editor Justin Pearse sits down with Dean Weaving, Head of Display, Video & Social at Deliveroo, and Adit Abhyankar, CEO at Ad-Lib.io to discuss the collaborative relationship behind the brand’s hyper-local marketing campaigns.

The resulting conversation offers a great example of how true collaboration between an advertiser and a tech platform yields incredible results for both, and the consumer at the other end.

The conversation covers subjects including hyper-local marketing, the challenges in the production and execution in hundreds or thousands of different creative executions, and the organisational changes needed for real time advertising.

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Justin Pearse 28 November 2023
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New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.

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