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Uber partners with Getir on grocery delivery across Europe

Uber has penned a deal with Turkish on-demand grocery delivery service Getir that will enable customers across Europe to use the Uber Eats app to order from Getir.

The pan-European partnership has gone live in the UK, with other European nations getting the capability in the ‘coming weeks’. Uber Eats users will gain access to more than 2,000 products from Getir.

“We are delighted Getir has joined Uber Eats today. We want to ensure customers can use Uber Eats to get almost anything delivered in a matter of minutes, at the touch of a button,” said Eve Henrikson, Regional General Manager at Uber Delivery EMEA. “Getir’s vast selection of everyday essentials and ultrafast grocery delivery model will further enhance our marketplace and ensure more choice and convenience for millions of customers across key European markets.”

While transactions will be carried out via the Uber Eats app, orders will be fulfilled by Getir couriers. As part of the deal, Uber Eats customers will also eventually gain the option to shop from Gorillas stores.

“As the pioneer of ultrafast grocery delivery, we are excited to offer a new way for customers to access our products and experience our unparalleled quick commerce service,” said Turancan Salur, Regional General Manager at Getir. “This partnership between two strong and well-known international brands brings great advantages to Uber Eats customers, who now have the option to choose from Getir’s wide range of grocery and convenience products. At the same time, Getir benefits from accessing Uber Eats’ large pool of customers, further contributing to its growth.”