Interviews, insight & analysis on digital media & marketing

BBC Children in Need launches TikTok channel and donation sticker

BBC Children in Need has debuted on TikTok ahead of tomorrow evening’s (Friday 18 November) show to provide additional content and make it easier for TikTok users to donate via a Donation Sticker.

The @bbccin channel will share behind the scenes content and fundraising updates, featuring the charity’s iconic mascot Pudsey. The biggest highlight of the channel will perhaps be the Ultra Marathon, hosted by Joe Wicks, which will be streaming on TikTok from 8:30am on 18 November.

Wicks will be completing his Ultra Marathon challenge live on the actual appeal show, but will encourage TikTok users to donate to Children in Need using the donation sticker, which TikTok users can also add to their own videos. The sticker directs people to a secure page where they can donate the amount of their choosing.

“We are absolutely delighted to be launching a TikTok account to help us reach new audiences, and further entertain our wonderful supporters digitally. Pudsey will very much sit at the heart of our channel, and we hope everyone enjoys getting to know our cheeky, but incredibly kind and charitable bear,” said Claire Hoyle, Commercial Director at BBC Children in Need.

In addition to Wicks’ challenge, a host of TikTok influencers – including Luke Vernon, Brandon Baum, Lara Mason, Richard Sales, McLoughlin Girls, and Mesha Moinirad – will be launching a 24-hour TikTok livestream from 6pm on appeal day.

The livestream will be hosted by Vernon and Sales, and feature over 30 TikTok content creators, who will participate in challenges, games, storytelling, and quizzes during the 24-hour period.

“We are thrilled to launch a TikTok account for BBC Children in Need helping them reach new audiences and building on the huge success they had last year’s fundraising on TikTok. The TikTok community has a huge heart, and we hope the donation sticker will enable them to support and share this worthy cause,” said James Stafford, TikTok UK MD.

Related articles