Wrexham AFC and Mozilla Firefox announce multi-year front-of-kit partnership
Football club Wrexham AFC and independent browser Mozilla Firefox have unveiled a new multi-year partnership that will see Firefox become the Club’s Official Web Browser Partner and front-of-kit sponsor for the 2026/27 season.
Wrexham AFC has established a distinctive position in modern football through authenticity, ambition, and a deep connection with its supporters. Similarly, Firefox enjoys a strong supporter base thanks to its championing of privacy by default, meaningful user choice and transparent technology.
Firefox will feature as Wrexham AFC’s front-of-kit sponsor across the men’s and women’s first-team kits for the 2026/27 season, with its logo appearing on the home, away, and third shirts. The partnership debuted on the Club’s new men’s away shirt when Wrexham traveled to Kraków for its opening pre-season fixture, taking on Polish 1. Liga leaders Wisła Kraków.
Firefox has also become Wrexham AFC’s Official Web Browser Partner, with a series of content, product integrations, and fan-facing activations planned throughout the season.
PensionBee secures 18-month weather sponsorship on Channel 4
Channel 4 Sales has announced UK online pension provider PensionBee as the new sponsor of weather programming on Channel 4, marking the pension company’s first TV sponsorship with the broadcaster.
The 18-month partnership will see PensionBee sponsor weather programming across Channel 4 television channels. The partnership aims to reach viewers up and down the UK through a series of branded idents designed to engage audiences. The deal was brokered by media agency Ad Astra Advertising while the idents were created by creative agency Wildish & Co.
The sponsorship aligns with Channel 4’s strategy to deliver high-quality campaigns across TV, streaming, sponsorship, and branded entertainment.
BackLite UK expands large-format portfolio with Chiswick Towers advertising structures
Out-of-home operator BackLite UK, a subsidiary of Multiply Media Group (MMG), has expanded its premium large-format outdoor Landmark Series portfolio with the addition of Chiswick Towers, two prominent advertising structures located on one of the main routes linking London and Heathrow Airport.
The 23-metre tall towers, which sit either side of the Chiswick flyover on the M4, are equipped with double-sided 768 x 1008 pixel next-generation LED screens and between them reach 9 million road users a month with 1.8 million fortnightly impacts. The screens will be incorporated into BackLite’s Landmark Series, its portfolio of screens in prime London locations designed to appeal to high-end advertisers. Other assets in the series include The Knightsbridge, The Cube @ Flannels, the Shoreditch Stack and the Wandsworth Roundabout.
While BackLite UK will handle all media sales for the site, the physical assets are owned by Wildstone, the world’s largest owner of outdoor advertising infrastructure. Eurotunnel LeShuttle and Oura have been revealed as the first brands to advertise at the site.
PropellerAds launches new Paid Social Traffic format
Advertising technology platform PropellerAds has officially launched a new ad format, Paid Social Traffic, that offers advertisers a new way to reach social users without the need for a social advertising account.
The product leverages exclusive supply partners to deliver highly active social audiences into the PropellerAds Self-Serve Platform (SSP) without requiring additional accounts, third-party integrations, or new creatives. Advertisers only need an existing landing page to start running campaigns.
Paid Social Traffic is a new standalone ad format within the PropellerAds platform that enables direct access to users active within social feeds. The traffic is sourced through the platform’s partner ecosystem and is available exclusively within the PropellerAds environment.
It is currently available across a range of high-performing geographic locations, including the Philippines, Brazil, Bangladesh, Thailand, South Africa, Zimbabwe, Congo, Tanzania, Nigeria, Malaysia, and Indonesia, with further expansion planned.
Out of Home reaches $54.2bn USD, 5.1% of global adspend
The 2026 WOO Global Out of Home Expenditure Report captures Out of Home (OOH) advertising expenditure globally across 2025 and sets out forecasts for 2026. This year’s report drew on more than 100 individual responses from World Out of Home Organization (WOO) members covering 85 unique territories that together account for 95% of global GDP. It is available to all WOO Members.
Building on a continuous dataset running back to 2019, the survey allows the industry to track investment in OOH alongside local economic conditions and the continued expansion of Digital Out of Home (DOOH), which remains the primary engine of growth for the medium.
According to the report’s findings, global OOH spend reached $54.2bn USD in 2025, up 15% on 2024 and representing 5.1% of global advertising expenditure (ADEX). Spend is forecast to rise further to $56.4bn USD in 2026.
Regionally, APAC continues to dominate, accounting for around 55% of global OOH spend at $29.7bn. North America ($10.3bn) and Europe ($10.2bn) follow ahead of LATAM ($2.9bn) and Africa ($1.2bn).
Global DOOH expenditure rose to $25.5bn USD in 2025, equivalent to 47% of all OOH revenues, and remains the principal driver of growth across the medium. DOOH is forecast to account for nearly half (49%) of OOH spend in 2026, reaching $28bn and poised to overtake static for the first time.
Fifty5Blue re-appointed to deliver TV and online video audience measurement service in Norway
Fifty5Blue has been selected by Norway’s leading broadcasters and media owners to continue its role as the provider of the country’s official TV and Online Video audience measurement following a competitive tender process.
The new contract will take effect from 2028 and will set out to deliver a next‑generation cross‑media measurement system that provides a single, independent and transparent view of audiences across broadcast and streaming. The new service will combine in-home and out-of-home measurement to provide a complete view of audience behaviour.
It will include a nationally representative panel of approximately 3,000 individuals for core measurement, alongside a dedicated out-of-home panel of around 1,500 individuals in order to enable comprehensive measurement across locations and devices.
The solution will be underpinned by an upgraded technology stack that includes Fifty5Blue’s People Meter and out-of-home measurement solutions. Fifty5Blue will also continue its partnership with Médiamétrie to deploy its portable RateOnAir meter to improve measurement of viewing exposure outside of the home.
Global gaming gift card and voucher demand rises by 64%, according to G2A.COM
New data from digital entertainment marketplace G2A.COM shows that global gaming gift card purchases rose 64% year-on-year in the first half of 2026, increasing from more than 1 million to over 1.7 million.
Released ahead of National Video Games Day, the findings suggest gaming spending is becoming more planned and evenly distributed throughout the year. Rather than concentrating spending around a single launch day, consumers are increasingly using gift cards to budget ahead of major game releases while continuing to fund subscriptions, downloadable content (DLC) and in-game purchases throughout the year.
The findings highlight a broader evolution in how consumers access digital entertainment. Digital gift cards have become an increasingly popular way to store and spend value, offering greater flexibility across console networks, digital storefronts and subscription services.
Looking ahead, blockbuster game launches and major retail moments such as Black Friday and Christmas are expected to sustain this momentum throughout the second half of 2026.
