Interviews, insight & analysis on digital media & marketing

Hootsuite celebrates International Women’s Day with World Woman Hour

On International Women’s Day yesterday, Hootsuite helped to launch the second annual World Woman Hour, a global digital celebration dedicated to highlighting inspirational stories of women from all walks of life.

Led by the World Woman Foundation, the social media-enabled movement aims to mentor one million women by 2030 and, this year, features inspiring stories from 60 women, told in 60 seconds — presented together in a powerful 60-minutes film. The hour informs viewers about how women, every hour, lack access to healthcare, education, sanitation, energy, equal pay, and its impact on gender inequalities worldwide. 

According to UN Women, every hour, members of national parliaments or legislatures are making decisions on important issues, and only 25% of all national parliamentarians are women. The World Woman Hour honourees will share perspectives to lead the new era of a sustainable, peaceful, healthier, and equitable world for women and girls around the world.

Rupa Dash, Co-founder & CEO, World Woman Foundation, said: “The goal is to harness digital platforms to engage and empower one million women and girls by 2030 with wisdom, advice, confidence boosters and lessons to follow their dreams and ambitions. We are so excited to be able to use social media for good, and share 60 hero stories of women to drive awareness of women’s and girls’ critical issues globally.”  

Despite progress in recent years, there is still much work to be done in addressing obstacles, disparities and gender gaps that women continue to tackle. According to Hootsuite’s Digital 2022 report, men account for nearly 54% of global social media users, while women account for 36%.

“We are thrilled to be a strategic partner for #WorldWomanHour for the second year running,” said Eva Taylor, Director of Corporate Social Responsibility at Hootsuite. “We continue to see disparity and inequality for women at a global scale, and we know that the gender gap has further widened due to the pandemic. This makes collaborative initiatives such as World Woman Hour more important and impactful than ever before, in order to help drive positive social change and champion the power of human connection to create a global movement that addresses such a critical issue.” 

The event will bring together a group of inspirational women from across the globe who are challenging the status quo and disrupting their industries. 

You can watch the film above or on the World Woman Foundation YouTube channel.

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