Interviews, insight & analysis on digital media & marketing

Ellie Edwards-Scott: Collaboration – why working together is better

“Companies that collaborate well are likely to be more financially successful, more culturally aligned and have a higher engagement rate”, stated Ellie Edwards-Scott, Co-founder of The Advisory Collective, in her talk at the 99//Club Digital Festival last month centred around the endless benefits of collaborative work.

But how do companies do this? “Define your objectives, look at the type of collaboration, make sure that you have the right people on board”, advised Ellie. “Make sure that everybody is on board with working together and make sure that you foster an environment where everyone can contribute and their voice is heard”.

Hear more in the video below about how collaborative working helps to promote diversity, creates a culture of continuous learning and allows an individual to realise their own strengths and weaknesses.

NDA will be publishing highlights from the Festival, run in partnership with MAD//Fest, over the coming weeks.

The week-long invite-only festival was a collaboration between MAD//Fest and New Digital Age. Over the course of five days, 99 speakers debated topics across themes including media and tech, customer experience and personalisation, brand experience and creativity and innovation for growth.


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Andy Oakes speaks to the women in digital/female team at Peach – Shelby Akosa, VP of Global Growth Emily Young, UK&I Sales Director, Creative Industries, Lolly Mason, Global Partnerships Lead and Zoë Smits, Communications & PR Manager to discuss Hustle Culture and how we learn to work with it and not against


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