When putting together a referral programme, there are 3 key elements which need to be considered to ensure success. We call these ”the 3 P’s” of referral.
This guide examines one of these —psychology —to understand how it has a major impact on your customers behaviour and their likelihood to refer, or go on to purchase if they have been referred by their friend.
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New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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