Interviews, insight & analysis on digital media & marketing

Guide to the Psychology of Referral

When putting together a referral programme, there are 3 key elements which need to be considered to ensure success. We call these ”the 3 P’s” of referral.

This guide examines one of these —psychology —to understand how it has a major impact on your customers behaviour and their likelihood to refer, or go on to purchase if they have been referred by their friend. 

Sections include:

  • What motivates customers to refer a friend?
  • Cialdini’s 6 weapons of influence
  • Nudge therapy
  • Checklist conclusion

Download the report here.


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