Sheryl Agyemang is a marketing and media professional, member of DMA Black Marketers Council and Former Head of Marketing Bloom UK. In her 14 years’ experience, she has worked in client and agency-side roles for brands including SunLife, Sky, Dreams and TalkTalk. She is a former co-Head of Marketing for women’s network Bloom and currently sits on the DMA Black Marketers Council and is a member of Media For All and Join Our Table.
Who is your digital hero?
Marie Feliho, Senior Global Marketing and Customer Leader and Founder of Mikwabo Consultancy. Mikwabo focuses on helping brands unlock more value from their customer base; through smarter retention, sharper engagement, and strategic partnerships that drive real revenue.
What has she done to win hero status in your eyes?
Marie is extremely accomplished and has worked at some of the biggest brands in Europe including Virgin O2, Just Eat and TalkTalk. She has delivered profitable CRM programmes whilst upholding and encouraging inclusion as profit, growth and inclusion are not mutually exclusive.
She also wears many hats including Board Advisor, former UN WOMEN UK Delegate and Co-Chair of the DMA Black Marketers Council.
How has her heroism helped drive digital?
She sets new standards for marketing excellence and genuinely puts the customer at the heart of what she does as she knows the numbers will follow. She is also ahead of the curve when it comes to digital, case in point her DMA Award for Best Use of AI back in 2020.
What the biggest challenges in digital we need another hero to solve?
Where do I start? We need to collectively move customer, ethics and inclusion to the centre of what we do in the digital space.
In the current political and economic climate, values are being challenged, and the industry needs to find a way to balance profitability and growth with being responsible and holding suppliers to account. This requires a lot of creative thinking and courage.
What is your most heroic personal achievement so far in digital?
My experience in digital has changed over the years from top-level strategy to being a bit more involved in the detail.
Throughout this time my most heroic achievements remain the same, challenging the silos that can be formed between digital and offline, encouraging holistic and customer-centric thinking and promoting ethics and inclusion.
