Amazon Ads has announced that Brand+ in the Amazon DSP is now available to all advertisers. Brand+ combines shopping, browsing, and streaming signals from across Amazon to model streaming TV and online video audiences predicted to be in-market for a brand’s product or service within the consideration window. It enables marketers to deliver video ads across Amazon’s properties such as Prime Video and Twitch, as well as video publishers like Buzzfeed, Fox Corporation, and Dotdash Meredith, to customers likely to convert over time.
Marketing and data analytics company Kantar has revealed that the majority of marketers feel unprepared for GenAI implementation and integration. The findings come from ‘GenAI for marketing: Fear or FOMO,’ a qualitative study based on interviews with more than 50 marketing and capability leaders around the world. Looking ahead to the next three to five years, the consensus among senior marketers and capability builders is that GenAI is going to be a game-changer, with interviewees rating its impact at 9.0 out of 10 on average. But organisational readiness is lagging, with most respondents admitting they’re not quite AI-ready (4.9 out of 10), though external partners like agencies and data providers are seen to be slightly ahead of the curve at 5.3/10. This lack of readiness is holding back marketing’s GenAI revolution, with respondents believing that the industry is still in the early stages, rating the current impact of the technology on the industry at 5.3 out of 10.
TikTok has been named an official partner of the EE Bafta Film Awards 2025. As part of the collaboration, TikTok is unveiling a dedicated #WhatToWatch hub alongside an official BAFTA Search Hub, as well as the TikTok Film Club, which is an accelerator program inviting creators to produce content inspired by BAFTA nominations for a chance to win tickets to the awards ceremony.
Origin, ISBA’s UK cross-media measurement programme, is beginning the implementation of its independent audit framework, issuing three Requests for Proposals to review core elements of the methodology and engaging with audience research business RSMB (jointly owned by Kantar and Havas) to advise on quality assurance. The three RFPs being issued cover auditing of the core Origin panel, the Virtual ID model and the campaign reach and frequency implementation, and form part of an end-to-end and ongoing audit strategy for the Origin solution. Audits are expected to run in the second quarter of 2025.
Sky and the CBS AMC Networks UK Channel Partnership, a joint venture between AMC Networks International UK (AMCNI UK) and Paramount Global, have extended their relationship for advertising sales representation. The deal will see Sky Media selling linear, Sky AdSmart and video-on-demand (VOD) advertising and sponsorship across AMCNI UK’s four channels in the UK and the Republic of Ireland. Those channels include True Crime, True Crime Xtra, Legend, and Legend Xtra. Sky will also oversee advertising sales for the company’s VOD service, Watch Free UK.
European joint industry committees, media owner committees, and professional research companies have announced that they will join to create the Audience Measurement Coalition (AMC). The AMC will serve as a voice to European regulators on all policy matter related to audience measurement in the context of the adoption of the European Media Freedom Act, which entered into force on 7 May 2024, with new rules fully applying as of 8 August 2025. The AMC’s founding members are Médiamétrie (France), ARMA (Romanian Association for Audience Measurement), MMS (Sweden), Nielsen, Kantar Media, and GfK. Other joining members are AGF – Videoforschung GmbH (Germany), CIM (Belgium), Danske Medier Research (Denmark), Finnpanel (Finland), Mediapulse AG für Medienforschung (Switzerland), NMO (Netherlands), Norwegian MOC (Norway), WEMF (Switzerland), TAM Ireland, Comscore, Gemius, and Ipsos.
Reach PLC has renewed its partnership with content recommendation platform Taboola. In the new deal, Reach will continue to implement Taboola’s suite of products across its portfolio spanning the UK, Ireland, and the US. Notable titles include the Mirror, the Express, and OK!. Reach will continue to utilise Taboola Feed, Explore More, and in-article ad units. The publisher will also now be implementing Taboola’s header bidding product.
Programmatic ad platform Blasto has announced the launch of its AdTech Women Power initiative, aimed at amplifying the voices and leadership journeys of women in the programmatic ad industry. The initiative features interviews with female professionals within the adtech space, shared as articles and podcasts. Each episode is presented in a conversation format with five questions to uncover the personal and professional milestones that shaped their careers. The first three episodes feature Marta Grgurović, Content and SEO Writer at TargetVideo; Corina Tutunaru, Senior Business Manager at Rakuten Viber; and Helen Mussard, CMO of IAB Europe.
Market research firm Streetbees has released its ‘Brand Love Index,’ highlighting consumers’ most loved brands, and the factors driving brand affinity in 2025. The research showed that authenticity trumps celebrity and influencer affiliation, with over a third deeming the role of celebrities and influencers (35% and 36% respectively) not very important to loving or hating a brand. Instead, 40% of consumers cite ethical practices as the key factor contributing to their love for a brand. This is closely followed by sustainability efforts (37%) and inclusivity (32%). Yet just over one in five (21%) consumers say political alignment is somewhat important to brand love or hate. When asked, nearly two-thirds (63%) say loving a brand means brand trust and loyalty, and 56% say they remain loyal to the brands they love. Consumers have identified three critical areas that brands need to prioritise to win their hearts: competitive pricing (37%), high quality (35%), and customer-centric focus (21%).
App growth solutions company SplitMetrics has strengthened its partnership with mobile marketing analytics platform AppsFlyer, achieving Premier Partner status. The Premier Partner status is the highest partnership level within the AppsFlyer Partner Program. As a Premier Partner, SplitMetrics will gain access to additional AppsFlyer Partner Program packages and activities.
