An attention study released by Co-op Media Network (CMN) has unveiled how convenience store retail media can boost brand recall by four times compared to campaigns in larger stores. In partnership with eye-tracking technology company Lumen Research, CMN hypothesised that, due to Co-op’s smaller store sizes, formats and high shopper frequency, advertising messages within convenience stores would be seen and recalled by more people, more often. The Lumen Research methodology involved shoppers navigating either a small or large Co-op store, on a BBQ shopping mission – engaging with a mixture of categories from protein, produce, frozen, ambient, and BWS – while wearing eye-tracking glasses. These devices monitored what the shoppers were viewing, the duration of their gaze, and retinal movements. The data revealed that a shopper who walks into a convenience store has twice the visibility of the advertising, triple the attention, and quadruple brand recall compared to a large store.
Sky Media, the advertising arm of Sky, has announced the return of an expanded Sky Zero Footprint Fund for 2025. Once again, Sky is offering £2 million in advertising support to amplify brands and organisations leading the way in sustainability. This marks a total of £8 million in media value that Sky Media has committed to the initiative since its launch in 2021. The initiative now has a three-category structure: Disruptors, Catalysts, and Champions. Three disruptors will be awarded £200,000, two Catalysts will be awarded £200,000, and one Champion will be awarded £500,000. There will also be an additional £500,000 for a Grand Prix winner. Confirmed judges include Fiona Ball, Group Director, Bigger Picture and Sustainability, Sky; Stephen Woodford, Chief Executive of the Advertising Association; Michelle Carvill, Author ‘Can Marketing Save the Planet;’ David Garrido, Sky Sports News Presenter / Sky Zero Ambassador; Pippa Glucklich, CEO, Electric Glue; Dino Myers-Lamptey, Founder, The Barber Shop; Lindsey Clay, CEO, Thinkbox; and Tim Pritchard, Head of Content and Responsible Media, MGOMD.
Twitch has introduced a sponsorships tab within the Creator Dashboard. Located in this dashboard is a Creator Profile, which gives creators the ability to make themselves more discoverable to potential sponsors that align with their content. With this, Twitch has partnered with StreamElements to show creators sponsorship offers from their dashboard.
Digital video and connected TV (CTV) solutions provider ShowHeroes has announced the launch of Custom Audio Ads for CTV, an AI-powered product that personalises CTV ad messaging based on contextual factors. The product enables advertisers to integrate a custom AI-generated audio segment within their CTV ads where the audio can be adapted in real-time. The product has been developed through a strategic integration with audio production platform AudioStack.
Colt Technology Services, a digital infrastructure company, has published a white paper entitled ‘Supporting AI in the UK: a White Paper to government’ which outlines steps to unlock AI’s potential as a growth driver. The paper, authored by Colt’s CEO Keri Gilder in conjunction with EY, highlights the opportunities presented by AI and offers steps for the UK to harness its power and potential. Steps include shape a supportive environment; facilitate cross-sector coordination; maximise strategic leadership and vision; and enable flexible funding support.
