Origin, ISBA’s cross-media measurement platform, and the Cinema Advertising Association (CAA), representing DCM and Pearl & Dean, have announced their commitment to integrate cinema advertising into the Origin platform. With JICMAIL having already completed a proof-of-concept test to integrate direct mail data into Origin, and news brands also committed to Origin, the CAA’s formal agreement is said to be the next step in delivering true cross-media measurement to advertisers. It is hoped that cinema data will be available on the Origin platform by the end of 2026.
FlightStory, a global media and investment company founded by entrepreneur and host of The Diary Of A CEO, Steven Bartlett, and UK Black Business Show have announced a joint venture. This partnership will establish ‘Legacy Black,’ dedicated to becoming the world’s leading media brand for Black entrepreneurship, business, and wealth. Legacy Black is co-founded by Dr. Raphael Sofoluke, who will lead operations with his team at UK Black Business Show. FlightStory will act as co-founders supporting the growth of the media brand in 2026 and beyond. The joint venture is actively seeking commercial partnerships. Legacy Black’s core mission is focused on supporting, empowering, and celebrating Black entrepreneurs and professionals, and is aspiring to drive £100 billion+ of economic impact over the next decade.
Epsilon has announced a new integration with Snap Inc., giving marketers a faster, smarter way to activate their first-party data on Snapchat via Epsilon Clean Room. With this integration, brands can push privacy-safe audience segments from Epsilon Clean Room directly into their Snapchat Ad accounts. The result: improved match rates of up to 50% for audience activation, enabling more precise targeting for campaigns. Snapchat, which is known for its highly active user-base and mobile-first experiences, is the latest platform to integrate with Epsilon’s technology. The platform joins a growing list of Epsilon direct integration partners. Epsilon Clean Room gives brands a more efficient and effective way to activate first- and third-party data to connect with audiences where they’re most engaged. The technology is built specifically to unite identity, media, and measurement in a privacy-safe environment, making it easier to launch campaigns and tie them to real results. The Snap integration is currently available for Epsilon Clean Room clients in the US, with plans to expand to Epsilon Clean Room clients in the UK market soon.
Amazon and Menopause Mandate have launched ‘Selling Menopause,’ a pro bono awareness campaign that encourages women to share honest, unfiltered, and even tongue-in-cheek reviews of their menopause experiences on Amazon. Created by Amazon Ads Brand Innovation Lab, in collaboration with campaign group Menopause Mandate, and featuring TV personalities Davina McCall and Morgana Robinson, the initiative aims to create a forum where women can cathartically share their experiences while raising funds for the not-for-profit organisation. The campaign features menopause as a one-off, shoppable ‘product,’ available on the Amazon UK store. When customers choose to ‘buy now,’ they pay £0.99 to support Menopause Mandate and receive a Kindle ebook in return, entitled “Menopause — 50+ Different Symptoms: Night Sweats, Brain Fog, and More!” Visitors can then leave a ‘review’ of menopause, sharing their first-hand accounts to create a growing collection of candid stories while encouraging others to speak openly about experiences that have historically been considered private and even taboo. The campaign, coinciding with Menopause Awareness Month, launched on 17 October.
John Lewis has invested in a new supplier platform, launching with footwear specialist Russell & Bromley as the first partner on the system. The platform, powered by tech firm Mirakl, enables John Lewis to accelerate the listing and sales of new brands online and via its app. It features a direct-shipping model that bypasses the need for John Lewis to buy, store, and distribute stock, cutting the time it takes to bring new products to market.
Intuit Mailchimp has introduced new features, including an improved Shopify integration, smarter segmentation tools, advanced ecommerce analytics, global and multi-audience SMS capabilities, and a refreshed email template library.
Reward, a customer engagement and commerce media platform, has integrated the Braze platform into its proprietary technology, with the aim of enabling AI-powered, hyper-personalised customer journeys across mobile, email, web, and in-app channels.
Bloomberg has announced the launch of “The Mishal Husain Show,” a new flagship global podcast premiering on October 17 as part of Bloomberg Weekend – Bloomberg’s weekly ideas and culture section. Each episode of the podcast will feature a single in-depth conversation with a newsmaker, leader, cultural figure or thinker, going beyond headlines to explore people and ideas shaping the world. “The Mishal Husain Show” develops Husain’s Bloomberg Weekend interviews, which began with Elon Musk in May and have continued since, drawing on a global guest list. The text Q&A will now continue alongside the podcast and related content, on Bloomberg.com, the Bloomberg Terminal, and multiple podcast platforms. Husain’s interviews for Bloomberg in recent months have included UK Prime Minister Keir Starmer, former Prime Ministers Malcolm Turnbull of Australia and Mahathir Mohamad of Malaysia, and creative powerhouses Shonda Rhimes and Jesse Armstrong. The text interview features additional notes and annotations from Husain and has been popular among Bloomberg subscribers.
DoubleVerify, a software platform to verify media quality, optimise ad performance, and prove campaign outcomes, has announced the expansion of its post-bid brand suitability measurement coverage across Meta Threads feed. With this release, global advertisers can leverage DV’s AI-powered classification technology to gain transparency into the content and context surrounding their ads on Threads feed.
Ecommerce technology provider Visualsoft has announced the launch of its first-ever suite of Shopify apps. Developed entirely in-house, the four apps – QuiQR Codes, Cookease, SmartAlt, and Wysh – have been created to help retailers strengthen connections between online and offline shopping, while delivering benefits for pureplay eCommerce brands. QuiQR Codes creates branded, trackable QR codes that link shoppers directly to products, collections, or discounts. Cookease implements Google’s Advanced Consent Mode v2. SmartAlt automatically generates image alt text. Wysh lets customers create wishlists online and integrates with Shopify POS.
Gen Alpha teens are spending more time gaming than they are watching TV or listening to music, according to research from consumer insights platform Attest. The data shows that 39% of Gen Alpha teens spend over three hours a day gaming, compared to 30% watching TV and 28% listening to music or podcasts. The survey of 1,000 UK parents of 15–16-year-olds, also found that 93% of teens across all genders spend some time gaming on a typical day. This is a decline from Gen Z: 47% of whom watch 3+ hours of TV daily. In contrast, Gen Alpha teens aren’t just consuming content: they’re shaping it. Over a third experiment with AI-generated images and videos, or even build their own websites and apps. Ownership of technology among 15-16-year-olds is near-universal. Ninety-three percent own a smartphone, 75% have a games console, and half juggle five or more internet-enabled devices.
Veridooh, an independent out-of-home (OOH) verification company, has partnered with leading OOH advertising platform AdQuick to roll out independent verification across all digital out-of-home (DOOH) media buys, including programmatic and direct. AdQuick simplifies the media buying process by providing agencies and advertisers direct access to an online marketplace of global OOH inventory. By integrating with Veridooh, AdQuick customers will have seamless, integrated access to Veridooh’s world leading independent verification and over 400 campaign performance metrics. This level of granular, real-time data provides unparalleled transparency and accuracy, giving them the confidence to increase their spend in digital OOH.
MediaScience has launched MediaPET.ai, the first AI-driven platform with demonstrated capacity to deliver advertising impact on par with premium video ads, at a fraction of the cost. In an independent analysis by the Ehrenberg-Bass Institute, the world’s leading marketing science academic research center, premium ads recreated in MediaPET.ai delivered statistically equivalent ad impact to the original campaigns, achieving 98% of their perceived production quality. Developed by MediaScience, a leader in media and advertising research with more than a decade of experience in creating AI software, MediaPET.ai integrates MediaScience’s research, including deep neurometric data, directly into the creative process. Unlike typical AI tools that simply regenerate outputs from prompts, MediaPET.ai empowers creators with precision control over key creative variables such as character, environment and product consistency, while allowing users to inject reference imagery to ensure continuity across scenes.
Yext, Inc. (NYSE: YEXT), the brand visibility platform, has released a study analysing 6.8 million AI citations – defined as the sources surfaced in AI-generated answers – across ChatGPT (OpenAI), Gemini (Google), and Perplexity. The research shows that 86% of citations come from sources brands already control, such as websites and listings. This finding cuts through confusion about the role of forums like Reddit and provides marketers with trusted data to guide strategy as consumers rapidly adopt AI search. The Yext analysis starts where consumers start: with a query, in a specific location, with a specific intent. This approach shows how AI visibility actually works in practice and why brand-level visibility reports often give an incomplete or misleading picture.
StackAdapt, the advertising and marketing technology company, has announced the general availability (GA) of its martech suite, marking a major milestone in the company’s evolution from a programmatic platform to a full-funnel integrated marketing solution. Now live for all users, the platform brings together email marketing, first-party data activation, and programmatic advertising into a single, AI-powered platform, enabling marketers to automate cross-channel campaigns and optimize performance with greater efficiency and precision. The StackAdapt martech suite enables marketers to unify and personalize campaigns across paid and owned media channels using real-time behavioural triggers, advanced segmentation, and dynamic creative optimization. In this GA release, StackAdapt expands integrations with leading CRM and marketing platforms, including HubSpot, Braze, and CallRail. Marketers can now upload and analyze first-party data, deliver one-time or automated email campaigns, and trigger engagement across programmatic channels through a single workflow.
