LinkedIn has rolled out enhancements to its Campaign Manager. These include Media Planner, which enables marketers to optimise campaign setup and estimate ROI before launching a campaign; Ads Duplication to enable marketers to more easily copy ads across campaigns and accounts; Dynamic UTMs to automate tracking setup; and new Marketing Overview and Measurement Insights dashboards.
Spotify has expanded its Partner Program to nine new markets. The monetisation model for creators will become available to eligible audio and video creators in France, Belgium, Luxembourg, Netherlands, Ireland, New Zealand, Germany, Austria, and Switzerland from 29 April.
Ecommerce solutions provider THG Ingenuity has announced a three-year strategic partnership with commerce media company Criteo. THG Ingenuity will leverage Criteo’s services as it expands into commerce media. THG Ingenuity will utilise Criteo’s retailer monetisation solution, Commerce Yield; retail media demand-side platform, Commerce Max; performance marketing solution, Commerce Growth; and supply-side platform, Commerce Grid. The three-year partnership builds on an existing relationship, with THG Ingenuity currently leveraging Criteo solutions to power THG Beauty retailers’ onsite and offsite retail media propositions.
FC Barcelona has chosen Amagi, a cloud-based solutions provider for broadcast and streaming TV, to launch two new channels – Spanish and English versions of the Top Barça channel. Launching on Amagi Now, the channels will bring fans exclusive behind-the-scenes content, player interviews, historical match highlights, and more. Amagi has also announced that it is teaming up with The Trade Desk. The partnership intends to enable Amagi’s CTV ad marketplace, Amagi ADS PLUS, to directly integrate into The Trade Desk media buying platform through The Trade Desk’s OpenPath.
GoWit, an omnichannel retail media technology provider, has announced a partnership with Heureka Group, the owner of a number of price comparison websites in Central and Eastern Europe. By integrating GoWit’s retail media technology across its online platforms in Czechia, Slovakia, Hungary, Romania, Bulgaria, Slovenia, Croatia, Serbia, and Bosnia & Herzegovina, Heureka will connect e-shops and brands with target customers.
Software development company Globant has collaborated with Google Cloud to launch its new retail-oriented searching engine, AI Retail Search and Recommendations. Using Google Cloud Vertex AI Search for Retail and models from Gemini for Google Cloud, AI Retail Search and Recommendations is designed to enhance personalisation, drive conversions, and improve customer services for brands.
New research from Storyblok, a headless content management system, reveals that UK companies are losing an increasingly large sum of money each year due to poor website experience, despite spending a substantial amount on marketing technology. Surprisingly, 46% of UK businesses said their website had recently embarrassed them in front of a key stakeholder or customer, however, 98% said their website met all or most of their expectations.
Dior, Louis Vuitton, Saint Laurent, Gucci and Prada have been named the top-performing luxury fashion brands across social media in the new Luxury State of Influence Report by influencer and social intelligence platform, WeArisma. WeArisma’s proprietary analytics metric ‘Ripple Impact’ shows how the impact of influencers’ content is significantly further reaching and engaging than brands’ owned content. Across the five highest-performing luxury fashion and jewellery brands worldwide, Ripple Impact generated four times more earned media value, five times as many impressions, four and half times more engagement, and 33 times more content than content from the brands’ accounts.
Adtech platform Utiq has integrated its technology with Adobe‘s Real-Time Customer Data Platform (CDP). This integration was validated through a data-only campaign in collaboration with iq digital and GroupM. Adobe’s Real-Time CDP enables brands to unify customer data, discover new audience segments, and deliver personalised experiences without third-party cookies. By integrating with Utiq, brands gain enhanced audience recognition and segmentation in a privacy-compliant way.
Italian internet company Italiaonline has announced a business partnership with Qrate Media, a media curation platform. The partnership allows Qrate’s media curation solutions to be integrated with Italiaonline’s digital ecosystem. Italiaonline will distribute the solution to brands and media centres based in Italy through IOL Advertising and to clients and media centres based abroad through Easybid.
