Data solutions expert Sagacity, and Medialab, a leading UK independent media agency, are partnering to provide personalised, data-driven marketing campaigns that deliver greater return on investment (RoI). By combining Sagacity and Medialab complimentary services, the partnership will enable the delivery of joint products, while enhancing existing services, to help clients meet their strategic marketing goals.
Following its acquisition of award-winning data marketing and insight agency, REaD Group Ltd. in 2022, Sagacity has significantly expanded its portfolio of data products and services, helping to drive deeper customer insights for clients. Equally, Medialab has also more than doubled in size, demonstrating the value of its data-driven approach to media planning, execution, and measurement. By joining forces, clients – which include some of the country’s leading brands – will be empowered to make wise decisions that are powered by the intelligent use of data; ensuring every consumer is treated like an individual.
Thanks to the new partnership, Sagacity and Medialab clients will benefit from access to more campaign channels and improved measurement tools, richer data to target customers and joint product launches.
“Brands are feeling the pinch from increased competition and tighter marketing budgets. This partnership will ensure that all campaigns deliver on investment, by using data to reveal who brands should target, and how to do so,” said Scott Logie, Chief Commercial Officer at Sagacity. “Medialab is a longstanding trusted partner, and by formalising our relationship we will work closer together to help our clients meet their long-term goals.”
Marcus Orme, co-founder and CEO of Medialab, commented: “As an independent agency, the only driver for our media choices is the data – which we turn into valuable, actionable insights for our campaigns. Access to Sagacity’s rich consumer datasets will empower our clients to understand their customers on a whole new level, so they can make more confident decisions about where to focus marketing resource.”
