Interviews, insight & analysis on digital media & marketing

Shivvy Jervis: Mixed reality told through rhythm and rhyme

Shivvy Jervis, Founder of FutureScape 248 presented a rhyming presentation at the 99//Club Digital Festival, focused on the topic of mixed reality and why businesses need to harness this strategy.

“We get to choose a version of immersion that audiences will see, mixed reality lets you switch it up from to B2B, B2C or B2B2C”, said Shivvy. “Whatever permutation, we’re just looking for real true storytelling, not shouty slogans or pouty Insta faces, that’s just too much hard-selling”.

Listen to the rest of Shivvy’s wonderful rhyming presentation in the video below.

NDA will be publishing highlights from the Festival, run in partnership with MAD//Fest, over the coming weeks.

The week-long invite-only festival was a collaboration between MAD//Fest and New Digital Age. Over the course of five days, 99 speakers debated topics across themes including media and tech, customer experience and personalisation, brand experience and creativity and innovation for growth.