Havas UK&I has partnered with climate technology platform 51toCarbonZero (51-0) to aid the agency’s sustainability transformation.
Havas will use 51-0’s platform to automate and centralise its carbon emissions tracking and move from annual to rolling measurement. The partnership will also open the door for more employees across the business to access emissions data, further contributing to the agency’s decarbonisation efforts.
“Partnering with 51-0 gives us the specialist tools and expertise we need to take our decarbonisation programme to the next level,” said Rosie Kitson, Chief Impact Officer at Havas UK&I. “51-0’s experience in media and advertising, particularly around scope 3 emissions and media supply chains, is second to none. We’re excited to make our data work harder, drive more targeted actions, and ensure sustainability becomes something everyone in our business can own.”
This collaboration is part of Havas’ wider aim of a 71% reduction in scope 1 and 2 emissions by 2035 and a 43% reduction in operational emissions.
“Havas UK&I is making a bold and credible move by consolidating its carbon measurement approach and empowering its teams with real-time insight,” said Richard Davis, CEO and Co-founder at 51toCarbonZerbon. “As agencies look to meet science-based targets, faster and more meaningful scope 3 visibility is essential. We’re proud to partner with Havas UK&I to help embed sustainability deeper into its day-to-day marketing operations and deliver lasting impact.”
*51toCarbonZero is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of NDA
