Research from ON24, an intelligent engagement platform for B2B sales and marketing, has found that the adoption of AI tools in B2B marketing is growing, with 84% of businesses planning to integrate more AI into their marketing strategies…
Chad Kinlay, Chief Marketing Officer at TrafficGuard, explores how marketers can minimise the potential risks posed by AI, while still reaping the benefits.
Whether it’s managing the asset library, or providing unique experiences for consumers, there is certainly a thirst for AI where Diageo is concerned. “We work with an artist in our Princes Street store in Edinburgh, our brand home, and every bottle is unique, printed in store. We can see that content is gifting relevance at scale and AI can help with that,” Lickfett reveals.
As the technology continues to evolve, the potential for even more sophisticated and effective personalisation strategies will likely grow, says Ron Levac, Chief Innovation Officer at Spectrio…
Should the ad industry be clamping down on AI now to avoid potential mass redundancies? by Maor Sadra, CEO at INCRMNTAL explores the issue…
Hannah McCarthy, Head of Legal at Endava, explores the EU AI Act and what it means for businesses.
The realm of AI assistants is technically astounding, but at times it seems that the actual wants and needs of consumers are all but forgotten as the tech giants slug it out in a multi-billion-dollar model-measuring contest.
So, let’s get back to basics and look at some of the real insights we can glean around the human attitudes and feelings towards the technology.
Do people actually want it? And, if so, what for?
Laura Lane, Head of Marketing , Northern Europe at HubSpot, explores how the combination of AI and a human touch can create impactful marketing.
A Coveo survey of 4,000 adults found that 91% of consumers expect their online experience to match or surpass the traditional in-store experience.
Google’s greenhouse gas emissions have soared 48% over the past five years with its artificial intelligence (AI) products relying on energy-intensive data centres…
John Lewis Partnership-owned Waitrose has extended its collaboration with Panasonic’s Blue Yonder to improve the supermarket chain’s forecasting capabilities.
An Optimizely study of 100 UK marketers (and 1,000 consumers) found that 65% of them are implementing AI to level up their A/B testing and experimentation.