Everyone in the creative and tech industry is obsessing over AI skills right now. We are all scrambling to become the ultimate prompt masters and code moguls. But the brutal reality is that these skills have a terrifyingly short expiration date.
There is a growing and uncomfortable gap between the conversation happening on stages at events like AWE and the reality inside most agency holding companies, mid-size independents, and brand marketing teams. The gap between AI as a narrative and AI as a genuinely redesigned way of working, between the press release and the P&L.
By Iván Mato, Executive Creative
As AIreshapes the marketinglandscape, new players are emerging that promise more than incremental improvement. NDA’s series AI Marketing Pioneers explores these companies. Next up we sit down with Simon Shaw, CEO of Fifty Technology.
Performance media agency ROAST has unveiled its proprietary ChatGPT App Tracker, a new tool designed to bring transparency and competitive intelligence to the rapidly expanding OpenAI GPT App Store ecosystem.
The start of 2026 has arrived with a familiar ritual in the marketing and media industry: a wave of predictions, outlooks and trend reports attempting to explain what the year ahead will hold. Read enough of them and a common set of themes quickly appears.
flydubai has partnered with Amperity, a customer data platform, to integrate traveller data as part of its current business strategy. This collaboration aims to connect customer insights in real time to provide more specific engagement across various stages of travel.
Dubai’s digital media scene is booming due to what seems to be a unique perfect storm of world-class infrastructure, aggressive government policy, and one of the most hyper-connected populations on Earth. As of 2026, Dubai has firmly established itself as the digital bridge between the East and West. NDA will be covering the region a lot more in the coming year and asked those in market for their views
For years, the relationship between content publishers and AI developers has been lopsided, says Erick McAfee, Director of Growth at Supertab, but things are finally shifting…
Media verification and optimisation platform DoubleVerify (“DV”) (NYSE: DV) has launched DV AI Verification™, a new offering designed to help advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content…
In his end-of-month column, NDA’s editor wonders whether, amid the rush towards adopting “agentic” AI, the unspoken agreements that bind our societies together will be circumvented and forgotten…plus, a trip to Blackpool’s Madame Tussauds!
Writing exclusively for New Digital Age, Internet Hall of Fame inductee Ram Mohan believes that, without intervention, AI will accelerate the linguistic homogenization of the internet…