Stephen Marcinuk, Co-founder and Head of Operations at Intelligent Relations, argues that AI is changing our entire approach to PR…
An SAP Emarsys survey found that 52% of UK consumers believe that AI has improved their retail experiences.
According to Twilio’s State of Engagement Report, inaccurate data and/or lack of first-party data is a barrier for 69% of brands in how they utilise AI.
Automotive marketers see Connected TV (CTV) and streaming as the top consumer trend in 2024, according to new research from Mediaocean…
Artificial intelligence (AI) has taken the retail industry by storm, empowering retailers to enhance their operations and performance across several sections of their retail ecosystem, from warehouse to in-store, says Amber Hovious, VP of Marketing & Partnerships at Teamwork Commerce…
How can you justify billing by the hour when AI can carry out most of your work? Tracey Shirtcliff of SCOPE Better looks at the issues surrounding agency pricing in 2024…
Amazon Ads has announced the
Machine learning technology can help create a unified view of the consumer across touchpoints and at scale. This granular understanding enables businesses to then tailor their marketing strategies, product offerings, and pricing models in line with dynamic consumer demands.
AI is the most sought-after skill marketers are looking to develop in the next 12 months, according to research from the Digital Marketing Institute…
Sinan Erhan, Head of UK and Partner at OMMAX, tells New Digital Age why programmatic advertising combined with AI will lead to a revolution in adtech…
Google’s Harmony Murphy – joined by Nancy Jain – explains how big an impact AI can have on the retail sector in 2024 and beyond.
Partnering with Kin + Carta, Matalan’s generative AI tool will create product descriptions right across the retailer’s website and app.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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