Marketing data and analytics company Kantar has appointed Simon Atherley as the new head of its marketing effectiveness practice, which he will lead alongside Dom Boyd, managing director of Kantar Insights UK…
Google may describe Google Analytics 4 (GA4) as ‘the future of analytics’ but does it really live up to the hype? Richard Hayes, head of search at Catalyst finds out for NDA…
It’s critical for grocery retailers and consumer brands to identify what they can do to be relevant and to add value in times of a UK-wide cost of living crisis, write Emma Thompson at Golley Slater and Holly Clarkson at Relative Insight…
Contextual data company 7th Minute has launched TV analytics tool 7M Discovery to provide brands with data-driven insight on when they and their industry are discussed on television…
Marketing email is fertile ground for demonstrating the need for competitive intelligence – and providing the means for its delivery, writes John Landsman of SparkPost…
As well as the health and economic impact the pandemic has had, it’s also transformed the way in which we now run businesses.
By George Ioannou, Managing Partner
2020 has changed the landscape of UK business drastically, creating an extremely turbulent and stressful experience for employers and employees alike.
2020 has changed the landscape of UK business drastically, creating an extremely turbulent and stressful experience for employers and employees alike.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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