In-game advertising: why the “last media frontier” is attracting more attention
New research has revealed the scale of opportunity for advertisers within the global games marketplace….
New research has revealed the scale of opportunity for advertisers within the global games marketplace….
During this year’s Cannes Lions Festival, NDA, in partnership with in-game advertising platform Anzu and Lumen Research, the global attention technology company, hosted a panel event to discuss the results of an extensive two-year study into the impact of attention on digital advertising and gaming…
By Jeremy Taylor, VP EMEA,
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