Interviews, insight & analysis on digital media & marketing

Brand loyalty

Strategy

Why ‘brand loyalty’ doesn’t mean what you think it means

Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp,  has released a new report, “The Science of Loyalty,” focused on the drivers behind consumer behaviour and tangible insights that marketers can take to build loyalty…

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