High street hesitation has driven shoppers to digital channels – here’s how brands can thrive
Izabela Catiru, Product Manager, ChannelAdvisor, shares advice on how brands can set themselves up to provide outstanding online customer experience.
Izabela Catiru, Product Manager, ChannelAdvisor, shares advice on how brands can set themselves up to provide outstanding online customer experience.
Whilst we can’t always predict what will happen, we can ensure our brands are prepared to meet whatever challenges arise.
When we talk about SEO, it’s easy to look at it as a series of tasks, optimisations and technical changes to please Google.
Ben Hookway, CEO of Relative Insight began his talk at the 99//Club Digital Festival with a bold statement: “most of what you say doesn’t matter at all”.
“UK expenditure on digital advertising was around £14bn in 2019. About 80% of this is earned by just two companies: Google and Facebook.”
Adam Harris, at Twitch gave us his top five tips on how brands should market to gamer’s at the 99//Club Digital Festival.
Zuzanna Gierlinska, Head of Automation, EMEA at Spotify claims “when it comes to media consumption, there’s absolutely no question that we are moving away from screen time”
Anjali Ramachandran, Director at Storythings decided to use her 99-second talk at the 99//Club Digital Festival to champion ‘Format thinking’.
In his talk at 99//Club Digital Festival, Ben Carter, Director Strategic Partnerships at Just Eat and Board member of Women in Football, called attention to brand opportunities in women’s football.
“I’m privileged enough to have a position where I can create change, I work for a brand that wants to do the same”, said Stephanie Bell, Executive Director of Marketing Procurement at Avon
“Kind hands, kind voices” is a saying from Olly’s daughter that he believes brands could learn from.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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