FFS brands! Chat less, spend a heck more, do the bloody data
Engagement, followers and fans are irrelevant metrics these days, according to Katy Howell, CEO at Immediate Futures.
Engagement, followers and fans are irrelevant metrics these days, according to Katy Howell, CEO at Immediate Futures.
The lockdown has changed lives for many, if not all of us. For brands, it’s completely changed the way they are able to interact with their consumers.
By Peter Szyszko, CEO of
However, COVID-19 has ripped up the advertising playbook, with many brands choosing to pause all advertising for fear of appearing too insensitive in the eyes of the consumer.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough