Viously, a next-gen video player technology and advertising sales house, has announced new efforts to decarbonise media and advertising, partnering with Scope3, as the standard for digital carbon emissions measurement….
Adaptive streaming company SeenThis has dramatically reduced Cost Per User (CPU) for LATAM Airlines, South America’s largest airline group, while addressing the impact of digital advertising on the climate through significant carbon reductions…
Teads, the global media platform, has revealed the results of new research in collaboration with CensusWide, which found that 91% of UK marketers think the trend towards attention measurement is important, while a further 83% said it is an important factor in reducing the environmental impact of digital ads…
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