Viously, a next-gen video player technology and advertising sales house, has announced new efforts to decarbonise media and advertising, partnering with Scope3, as the standard for digital carbon emissions measurement.
Viously will now be able to offer advertisers and agencies carbon neutral campaigns through the launch of a new Green Media Product (GMP) offering.
Green Media Products are carbon-neutral media, where emissions are measured and compensated by the purchase of high-quality carbon removal contributions. Scope3 provides the daily emissions measurement, and manages the workflow of creating, tracking, and reporting on GMPs and their associated carbon removal contributions.
Scope3 measurement will also help Viously collaborate with its publisher partners to measure and reduce their carbon footprint over time.
Other efforts from Viously to reduce environmental impact include conceiving unique video technologies that significantly reduce energy consumption, using green servers limiting carbon emissions, and reusing servers’ energy to power local business parks in the North of France.
Loïc Dussart, co-founder of Viously, said: “Through this partnership with Scope3, we are pleased to contribute to the necessary change in our industry by providing better solutions and measurement standards in terms of carbon impact.”
Harvin Gupta, Head of Commercial Partnerships at Scope3, commented: “Viously’s commitment to reducing advertising’s impact on the planet is significant, and their actions to date make us excited about the value of this partnership for brands and marketers.Their investment in building a complete video stack and tech ecosystem that considers energy use, bandwidth and environment impact is exactly the type of thoughtful approach that will help drive the decarbonisation of digital advertising.”