LiveRamp, in association with New Digital Age (NDA), is spotlighting the men and women championing a data-led revolution in the marketing industry.
Here, Karen Eccles, Chief Commercial Officer, The Telegraph, explains why she moved early on first-party data and attention metrics and offers her advice to others attempting to drive innovation…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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