A new study from TCS Interactive has revealed that fewer than half of CMOs report having an effective collaboration with their CIO counterparts…
Marketers have more tools than ever to help provide the insight their finance team needs for reporting, budgeting, and forecasting, and finance can support marketing by further demonstrating the impact of their campaigns on business performance. It is all simply a matter of collaboration.
There’s a growing need for marketing and finance departments to form stronger partnerships to drive success across organisations, according to Carol Howley, CMO at Exclaimer…
If a company needs senior-level marketing (or other CXO-level) support today, but isn’t ready to pull the trigger on a full-time investment, buying a fraction of an experienced professional’s time is a useful road to go down
The Chief Marketing Officer (CMO) of today is fighting battles on several fronts, writes Karel Schindler at ROI Hunter…
A new survey from digital marketing consultants ConsultMyApp (CMA) shows that nearly half (44%) of CMOs are anticipating a negative impact from the pending recession as they look to streamline their marketing strategy next year…
Researcg shows four key attributes of the future CMO
In this episode, we sat down with Donovan Neale-May, Executive Director of the Chief Marketing Officer (CMO) Council, a global network of more than 16,000 senior marketing executives in 10,000 companies controlling nearly $1 trillion in annual, aggregated marketing spend.
Research reveals that over half of marketing leaders concede they are struggling to effectively execute multi-channel campaigns.
The Chief Marketing Officer (CMO)
CMO Confidential is a new
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