CMO Confidential is a new series on NDA where we talk to CMOs who, while not digital in job title, have digital understanding and experience embedded in their DNA.
In this episode, we sat down with Donovan Neale-May, Executive Director of the Chief Marketing Officer (CMO) Council, a global network of more than 16,000 senior marketing executives in 10,000 companies controlling nearly $1 trillion in annual, aggregated marketing spend.
We discuss the impact of the explosion in the adoption of the CMO role across different types of business, the confusion around the actual mandate and authority of the CMO, and the problems caused when a CMO has the title but not the authority to drive change across the business.
The conversation is a fascinating insight into the role of the CMO today from Donovan’s unique view across myriad global businesses.
