Developing content and messaging internationally is tough and even big brands struggle with the complexities of creating multilingual messaging and content when entering foreign markets. Sam Martin-Ross, UK Managing Director of digital marketing agency, Eskimoz, explores the issue…
Brands need to view cognitive biases as paramount to their mission and look how far they’ve come because of it. You only have to look at certain brands that have lost market share and look to reports of having confliction within their marketing experience as to the cause of this.
The average attention span equates to just 8.25 seconds. Joanna Reynolds of Bordeaux & Burgundy offers strategies marketers can use to adapt to this challenging landscape…
Ah Um, a creative agency in the tech and AI space, has released a study revealing how decision-makers and in tech, AI and analytics consume content…
The second season of PBC, the accounting workplace mockumentary comedy series produced by FloQast Studios and starring Danny Trejo, is now available to stream on YouTube…
Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts’ Luxury & Lifestyle Collection, has released findings from a new global survey on consumer sentiment on social media content of travel brands and traditional travel influencers…
Seismic, a global leader in enablement, has unveiled a new partnership with Microsoft for its seller experience application, Viva Sales…
In 2021 brands can continue to take this opportunity to better support their audiences and provide real added value to their consumer’s life.
Facebook has unveiled a series
Persil and Sky Nature have launched their new ‘Changemakers’ short film series, which aims to inspire young people to take action on the social and environmental issues they care about, fronted by TV personality and choreographer Ashley Banjo.
Persil and Sky Nature have launched their new ‘Changemakers’ short film series, which aims to inspire young people to take action on the social and environmental issues they care about, fronted by TV personality and choreographer Ashley Banjo.
By Saranya Babu, Senior Vice