With addressability already under 50% on the open web, publishers are faced with the growing challenge serving relevant ad content, writes Tim Geenan, CEO of Rayn…
What is the role of creativity in contextual advertising? And how are advancements in machine learning and AI driving the contextual agenda forward?
These were the topics up for debate in the second half of a roundtable table discussion hosted recently by New Digital Age (NDA) in association with Smartframe Technologies…
Whilst others heatedly debate the benefits and flaws of consumers increased control over their data and its impact on the industry, what is actually changing and what new opportunities will it bring in 2021?
Alex Rahaman, CEO of NEXD,
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