Conversational advertising cloud Cavai has announced a global partnership with ad tech company MediaMath…
The mid-funnel is where discovery, education and qualification of a consumer’s needs takes place. It is the juicy middle of the funnel that connects the awareness and conversion sections, and it’s where brands get to spend the most time with their consumers via long-dwell ad formats
NDA’s Justin Pearse sits down with Chief Operating Officer at Cavai Nikolai Pietilainen to discuss Cavai and his predictions for the industry for 2021.
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