“Brand building is anything from dead, it just needs new vehicles,” writes Josh Shames, U.S. Managing Partner at brand research agency Hall & Partners…
A year on from the launch of Meta’s Andromeda, performance marketing on Meta has entered a new phase, writes Olivia Cripps, Global Paid Media Director, Billion Dollar Boy Group…
By Ed East, Global CEO
In the first of a new occasional column for NDA, Dyana Najdi, Managing Director for Google Advertising UKI shares some compelling insights from the recent YouTube Festival…
With the UK General Election taking place today (4 July) new independent research by influencer agency Billion Dollar Boy has revealed how political organisations have been mobilising content creators to boost their prospects at the polls…
Emma Harman, Global Chief Client Officer at Whalar, names her industry inspiration…
Horizon Union, the creator-first esports organisation, today announced the launch of The Beyond Programme, a new initiative designed specifically to support and nurture creators as they progress through their careers at the company.
Partnership management platform impact.com has launched impact.com/creator, an influencer marketing platform that allows advertisers to discover, create, manage, and scale full-funnel influencer marketing programmes from a single interface…
Global commerce company Shopify has launched Shopify Collabs in the UK to makes it simple for creators to monetise their channels across Instagram, TikTok, YouTube and more…
Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts’ Luxury & Lifestyle Collection, has released findings from a new global survey on consumer sentiment on social media content of travel brands and traditional travel influencers…
Storyly has launched ‘Moments’ to enable mobile app owners to empower their users further by giving them the ability to create and post their own Stories directly in the mobile app…
Global creator commerce company Whalar has bolstered its significant growth with the addition of three new hires in its Commercial team covering Europe, Middle East and Africa (EMEA)…