Interviews, insight & analysis on digital media & marketing

Moments by Storyly enables brands to build  in-app communities

Storyly, the user engagement platform that embeds full-screen, interactive, and immersive Stories in mobile apps and websites, has launched ‘Moments’, a brand new product that will enable mobile  app owners to empower their users further by giving them the ability to create and post their own Stories directly in the mobile app.

Moments by Storyly is the latest community engagement solution for mobile apps to empower and retain their communities by turning individual users into creators. It brings a unique and powerful social layer, enabling users to create and share full-screen Stories instantly in these apps. These user-generated Stories become a space where users express themselves, which builds up social interactions and strengthens ownership and the sense of belonging. 

Aimed at creating communities based on specific interests and passions such as health & fitness, food & drink and travel, ‘Moments’ is a new product from Storyly that is designed to help brands build, grow and revitalise communities and in turn, drive greater engagement within their apps. With Moments by Storyly, users can capture and post Stories directly in the app with their phone camera or use their gallery to upload images and videos. Regardless of how the Story is uploaded, once it is shared, the content goes live immediately.

Aykut Bal, Chief Product Officer at Storyly said: “Sense of belonging is fundamental for human beings. People are looking for places/platforms to connect, share and talk about what they care about, and interact rather than just observe. Digital communities are growing and along with that number of creators are increasing. In fact, 50 million people already consider themselves a ‘Creator.’ 

“With the introduction of Moments by Storyly, we’re taking that to the next level and bringing together people who all care about the same sort of thing; be that fashion, cooking or running, and creating communities where they feel comfortable enough to share their content and thrive off each other.” 

Bal added: “By doing so, we’re also able to provide mobile apps with a self-maintaining and visually social customer platform. Working alongside their social platforms, Moments is able to bring to life their products or services, through their users, increasing relatability, engagement and ultimately, number of customers.”

App owners are able to moderate the content via reporting whereby the community itself reports the content that is believed to be inappropriate. Amazon Rekognition, an image recognition service that flags the inappropriate content automatically, is also integrated within the app. Each app owner has access to the moderation dashboard to review, remove or keep the content that is either reported by the community or flagged by the Amazon Rekognition.