Launch partner for the joint solution, Boots Media Group will provide an omnichannel view of consumer touchpoints by combining Advantage Card audience data and offline sales transaction data.
A Criteo survey found that 83% of publishers are curious to tap into retail media ad spend by placing products within their web pages.
Criteo, the commerce media company, has acquired Brandcrush, an Australia-based company whose platform enables the buying and selling of omnichannel retail media, including offline media channels…
Earlier this month, Criteo announced the appointment of Ryan Cook as its new Managing Director in the UK.
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