In the latest ‘Meet the Revolutionaries’ interview, in association with LiveRamp, we speak to Peter Young, Director of Performance Marketing at online fashion retailer Farfetch…
Marketers are stumbling into a series of common traps that stop them harnessing demand, writes Umar Akhtar, co-founder and CMO, Qudo…
Today’s rapidly evolving ecommerce landscape has made agility a crucial component of success, writes Paul Sumner, Development Director at Go Inspire…
With global ecommerce sales predicted to hit $6 trillion in 2023, the challenge of standing out in an increasingly crowded online space is getting harder every day, writes Benjamin Oluonye, Director of Operations, Underwaterpistol…
The wording of the UK’s data protection and digital information bill has changed under a post-Brexit bill, undermining individuals’ control over and access to their data while favouring big business, Open Rights Group, a digital rights organisation has claimed…
when data migrations go wrong, or when incumbent retail platforms fail to be optimized, they quickly become both under-performant and under threat from data breaches
Data solutions expert Sagacity, and Medialab, a leading UK independent media agency, are partnering to provide personalised, data-driven marketing campaigns that deliver greater return on investment (RoI)…
You can’t deliver an effective personalisation strategy unless you get to know the person behind the data, writes Phil Traquair, Account Director, Go Inspire Group…
Circus Street, a specialist provider of online training in digital skills for global enterprises, has released data that shows how skills training priorities for businesses have changed before, during and after the pandemic….
Naomi Gould, Data Science Consultant Manager at LiveRamp, explains why a hybrid approach to media measurement – including retail media – is so important.
Shopify offers many benefits for small and medium-sized enterprises looking to build successful ad campaigns, writes Anoop Ramachandran, CTO, Preciso…
New data from Wunderkind, a performance marketing channel that scales one-to-one messages for retailers and brands, has revealed that retailers are leaving valuable first-party data capture opportunities on the table…
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