Machine learning technology can help create a unified view of the consumer across touchpoints and at scale. This granular understanding enables businesses to then tailor their marketing strategies, product offerings, and pricing models in line with dynamic consumer demands.
Warc looks at the drop in brand builiding budgets
Izabela Catiru, Product Manager, ChannelAdvisor, shares advice on how brands can set themselves up to provide outstanding online customer experience.
Entropy and New Digital Age’s
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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