DOOH: the apex of data driven-creativity
Out-of-home is at the media apex when it comes to captivating audiences through the fusion of data and creativity, writes Akama Davies of Xaxis…
Out-of-home is at the media apex when it comes to captivating audiences through the fusion of data and creativity, writes Akama Davies of Xaxis…
Chris Childs, Managing Director UK at Hawk Platform, shares the key themes emerging from the industry around programmatic DOOH.
Australian adtech company Veridooh has launched in the UK as part of its plans to take its independent out-of-home (OOH) verification solution to new markets around the world…
With Digital Out of Home (DOOH) now mainstream, ads can now be served with the perfect timing, in the perfect context, writes Joel Livesey of The Trade Desk…
The entertainment and media sector is on course to see the biggest increase in the use of digital out-of-home advertising over the next year, according to research from Alfi.
Yahoo and Hivestack, an independent programmatic digital out of home (DOOH) ad tech company, have announced a strategic global partnership to enable premium, programmatic DOOH cross-channel media campaigns on a global scale…
The second part of our roundtable write-up, in association with Sage+Archer, takes a look at some of the challenges and benefits of bringing programmatic into DOOH.
To discuss the changing landscape of DOOH, NDA teamed up with Sage+Archer to host a roundtable and gather the thoughts of some industry experts.
Media and insights platform Hawk has made three senior promotions within its team as it continues to expand to meet the growing demand for its cross-channel advertising and insights technology…
Diederick Ubels, Co-founder and CEO of Sage+Archer, explores where the out-of-home industry is missing out in terms of automation.
Senior figures from the worldwide Out of Home industry have formed a new global advisory company and consultancy aimed at accelerating the industry’s expansion and digital transformation.
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