iProspect, a dentsu company, has revealed the impact of its collaboration with the iconic kids’ drink brand, Capri-Sun, which has delivered tangible results for the brand in the UK…Â
Out-of-Home (OOH) media agency Posterscope has appointed Will Bentley as Innovation Director…
The emergence of new regulations and shifts in consumer behaviour are shaping a dynamic and complex advertising landscape. At the heart of this evolution lies brand consideration, a crucial step in the consumer journey.
Ocean Outdoor has added Manchester’s Printworks SkyLights, the largest digital ceiling in Europe, to its premium digital out of home (DOOH) portfolio…
Event judge Michelle Sarpong, Commercial Lead at the7stars, shares her thoughts what would make a strong award entry for the JCDecaux Programmatic DOOH Live Awards…
JCDecaux and New Digital Age (NDA) have partnered to stage the Programmatic DOOH Live Awards on 24 April 2024 in London. Here, event judge Dom Kozak, Head of Programmatic at JCDecaux, shares his thoughts on the latest developments in out-of-home advertising and, also, describes what he believes would make a strong entry…
Ahead of the JCDecaux Programmatic DOOH Live Awards, NDA caught with up the judges to get a feel for their personal take on the market for programmatic DOOH in 2024. Here, Alice Miller, Head of Programmatic & Display at Manning Gottlieb OMD (MG OMD) shares her thoughts…
With the deadline for entries now less than a month away, marketers are being urged to submit their favourite Digital Out-of-Home campaigns from the past year for consideration at the inaugural JCDecaux Programmatic DOOH Live Awards…
New Digital Age and JCDecaux have teamed up to recognise the most effective and innovative uses, management, and/or activation of data in driving outstanding OOH campaign performance…
Australian adtech company Veridooh has partnered with digital out-of-home (DOOH) media owner Smart Outdoor to expand the presence of its independent verification solution for OOH advertising in the region…Â
Nectar360, which owns and operates Nectar, the UK’s largest loyalty coalition programme, as well as managing Sainsbury’s and Argos’ retail media services, has announced plans to expand its connected digital screen network to over 800 screens, in conjunction with leading Out of Home media and infrastructure company, Clear Channel UK…
In this special video podcast, NDA Editor Justin Pearse is joined by OOH experts Lee Cutter, VP, UK & Emerging Markets, Hivestack, and Shanil Chande, Commercial & Partnerships Director, UK & International at Hawk…Â