Wavemaker UK, Smart Media Technologies, Kinetic and Ocean Outdoor have collaborated to create the world’s largest AR powered virtual slot machine for William Hill Vegas…
Moving Walls, a global outdoor
Adtech company Veridooh has partnered with digital out-of-home (DOOH) media owner iQOOH to give more advertisers the ability to independently track and measure their OOH campaigns…
European omnichannel advertising platform Hawk and Captify, the leading Search Intelligence platform for the open web, have unveiled an exclusive partnership that will enable online search data to be used for digital out-of-home (DOOH) and audio media trading.
Research from JCDecaux UK has revealed that, on average, 58% of marketers that plan and/or buy prDOOH are part of hybrid teams that are also responsible for display (66%), connected TV (61%), in-app (60%), programmatic audio (53%), and video (50%)…
Broadsign, one of the largest global Out of Home technology platforms, has retained OOH Capital, the complete Out of Home advisory, to provide strategic advice as the company expands its international reach into new markets…
Header bidding, creative optimisation and the metaverse are among the big talking points for the digital out of home (DOOH) advertising industry in 2023, according to a new trends report from Hivestack…
Media and insights platform Hawk has announced a strategic international partnership with Hivestack, the world’s leading, independent programmatic digital out-of-home (pDOOH) ad tech company…
Blis has announced a new partnership with VIOOH, a leading premium global digital out of home supply side platform, to bring JCDecaux’s premium digital out of home inventory to the Blis platform…
Global, the media & entertainment group, has completed the integration of the Elizabeth line into its pioneering digital advertising platform, DAX, making Global the biggest digital outdoor network in the UK with over 4000 screens…
Will the deprecation of third-party cookies have any impact on the popularity of programmatic Digital Out of Home (pDOOH)? What role can first-party data play in leveraging pDOOH successfully? Will data-led OOH dampen the creativity associated with outdoor campaigns? An expert panel recently discussed these questions for NDA…
Yahoo has announced a new relationship with Adsquare to bring expanded digital out-of-home (DOOH) targeting and measurement capabilities to its omnichannel Yahoo DSP across EMEA markets.
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