Research has revealed that physical interactions throughout the customer journey contribute significantly to UK ecommerce sales. Metapack, ShipEngine, and Retail Economics found that a staggering £52 billion – nearly half – of UK online non-food sales in 2023 interacted with physical touchpoints…
Should you be funnelling marketing spend into gaining new customers, or ensuring your advertising spend generates a certain return? Sam Martin-Ross of Eskimoz explores the issues involved…
How do we measure the environmental impacts of digital marketing? How many ecommerce brands and marketers can accurately state the carbon footprint of their ecommerce marketing campaigns? n
Aaron Peters, Managing Director of Sprout Media considerd the technologies that will contniue to shape ecommerce in 2024…
Roland Palmer, General Manager, UK, Benelux, Nordics, Alibaba Group, names the biggest ecommerce trends of the year ahead…
Brands need to think about what they offer at every stage of purchase, says Marie Koropisz of Initials CX…
TikTok Shop has struck a new partnership with Royal Mail to help merchants of all sizes improve their delivery experience and thrive on the platform…
Done well, visual commerce should be an experience. Whilst we’re a nation that loves to shop online and offline, there can be a friction when it comes to online shopping and building an emotional connection with a product that can come from touching it and trying it in store.
Every peak-season shopper is different, with some spending a long time researching what they plan to buy and for whom, as others respond to tempting offers they receive as they shop. Our team of experts have identified three distinct behavioural patterns which most potential buyers follow. What do these patterns look like, how do they differ and how can they be used to create personalised and tailored experiences during the busy Black Friday period?
The retailers that are set to win will be those who are doing something new, and investing in innovation, technology, and talent. Whilst some retailers ‘stayed still’ in the pandemic and the cost-of-living crisis, now is the time to jump-start plans for the year ahead and try to embrace new thinking and practices.
A new report, The UK eCommerce Confidence Report, from the leading ecommerce provider Visualsoft, suggests that consumer confidence is increasingly polarised amid the ongoing cost of living crisis…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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