Interviews, insight & analysis on digital media & marketing

ecommerce

Retail

Moving from generalised discounting to personalised experiences

Every peak-season shopper is different, with some spending a long time researching what they plan to buy and for whom, as others respond to tempting offers they receive as they shop. Our team of experts have identified three distinct behavioural patterns which most potential buyers follow. What do these patterns look like, how do they differ and how can they be used to create personalised and tailored experiences during the busy Black Friday period?

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Retail

What is in store for ecommerce in 2024

The retailers that are set to win will be those who are doing something new, and investing in innovation, technology, and talent. Whilst some retailers ‘stayed still’ in the pandemic and the cost-of-living crisis, now is the time to jump-start plans for the year ahead and try to embrace new thinking and practices. 

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