Ecommerce Insights: Coty, GSK and Publicis discuss the true value of CDPs, data and analytics
By Alex Tait, Founder, Entropy (@astait) At eCommerce Expo last week I chaired a panel on the topic of “Digital
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ecommerce
Ecommerce Insights: Getting people, processes and technology right for digital commerce
By Alex Tait, Founder, Entropy Last week I chaired a panel at eCommerce Expo on the topic of “How do
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The top five attribution mistakes and the danger they pose to everyone
By Rob Webster, Founder, Canton Marketing Solutions It is an often repeated statistic that 80% of revenue goes to GAFA (Google,
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