Ecommerce is set to dominate the adtech industry in the next year according to industry leaders gathered at last week’s Adtech: The European Perspective event on Clubhouse.
The global pandemic has caused some major changes to the face of retail and ecommerce in the UK. The growing shift towards online shopping has accelerated at a pace no-one was quite expecting and for online retailers, it can feel like a race to keep up.
The global pandemic has caused some major changes to the face of retail and ecommerce in the UK. The growing shift towards online shopping has accelerated at a pace no-one was quite expecting and for online retailers, it can feel like a race to keep up.
While UK health and beauty retailers have vastly improved their ecommerce offerings during lockdown, their post-purchase customer experience (CX) lags behind that of other retail sectors.
Data from parcelLab has revealed that poor checkout experiences, including a lack of one-click or quick payment options, are losing retailers online conversions.
Data from parcelLab has revealed that poor checkout experiences, including a lack of one-click or quick payment options, are losing retailers online conversions.
Pre-Covid, we saw the impact of online consumer demand growing and behavior adjusting, but brands often had time to analyze how they wanted to respond to it and when
Pre-Covid, we saw the impact of online consumer demand growing and behavior adjusting, but brands often had time to analyze how they wanted to respond to it and when.
Social media gets more powerful every year, and currently there are 45 million active users in the UK regularly scrolling to catch up with friends, share milestones and more recently to shop. Up until now, the main shopping experience could only really take place by exiting the platforms to enter a brand or retailer website, but this is no longer the case.
Social media gets more powerful every year, and currently there are 45 million active users in the UK regularly scrolling to catch up with friends, share milestones and more recently to shop. Up until now, the main shopping experience could only really take place by exiting the platforms to enter a brand or retailer website, but this is no longer the case.
By Nate Holmes, Product Marketing
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