Juliette Aiken, global marketing director, Dotdigital, explains how to avoid email “red flags” and craft a positive marketing messaging without adding to email anxiety…
Blake Jackson, Global Head of Marketing of Dotdigital, shares six of his favourite Valentine’s Day…
It’s time to consider why Open Rate may no longer be a reliable metric for email marketing. writes Pauline Buil, Marketing Director of Deployteq…
Suzanna Chaplin, CEO at esbconnect, discusses the renaissance of email and how this most traditional of channels remains a foundation for modern marketing…
Customer acquisition specialist esbconnect has successfully completed a management buyout…
Intuit Mailchimp has announced the release of more than 150 new and updated features to its platform at From:Here To:There conference in London.
The ‘Consumer Email Tracker 2023’ report from DMA UK and Deployteq has revealed a growing number of consumers stating they find email brand messages useful: in 2021 the figure was just 15%, but it has now doubled to 32%.
Marketing email is fertile ground for demonstrating the need for competitive intelligence – and providing the means for its delivery, writes John Landsman of SparkPost…
According to research from the World Health Organisation, more than two billion people around the
world suffer from a vision impairment alone, writes Guy Hanson of Validity…
For the past few months many in the data and tech world have been waiting in fear for the launch of iOS15. We had been warned that its new Mail Privacy Protection (MPP) would mark the death of the ’email open’, which has been a staple of CRM measurement, segmentation, and optimisation…
The simple fact is that everyone still uses email, and nobody has yet come up with a technology to replace its ease of use or rival its pervasiveness to steal its crown.
A newly published report has revealed that, for the first time, relevance of received messages (55%) has become the leading reason consumers like brand emails, even surpassing discounts and offers (53%).
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
