According to research from SAP Emarsys, football fans will spend £118 on watching the Euros versus the £83 expected to be spent by Olympics followers.
With EURO 2024 campaigns in full swing, Jim Salveson, Director of Sport at Sport Social Podcast Network, considers how less traditional advertising channels might be the key for brands to get in front of football fans this summer.
Brad Rees, Mediacells CEO, discusses how FMCG giant Unilever will be able to reach an audience of five billion during UEFA Euro 2024.
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