Interviews, insight & analysis on digital media & marketing

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Social Media

What will the World Cup look like in 2034?

The 2022 World Cup brought its usual plethora of fan engagement options all set upon a global stage. As one of the biggest sports tournaments in the world, any major brand associated with football – from clubs and teams, to apparel and sponsors – should always be prepared to seize this lucrative opportunity that only comes around once every four years.

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Publishing

The NDA Roundtable: Future proofing your media business in 2023

There’s no denying these are volatile times. With every economic downturn, the debate rages – to spend or not to spend to maintain brand supremacy? But this is just one of the many challenges facing publishers and advertisers into 2023. Just how do they decide which of the many balls they need to keep in the air to focus on?

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