Guy Jackson, Co-Founder, Launchpad, has a 15-year career in media & ad-tech, with previous roles including VP at Teads and UK Commercial Director, Yieldmo.
Sustainable denim brand Nudie Jeans has partnered with headless commerce platform Centra to develop a unique Ship-from-Store solution that enables its customers to receive their orders from the nearest store as sustainably as possible…
In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes return for festive take on their discussion of the ins and outs of a week in digital media and marketing, joined by special guest Ad Tech Personality of the Year, Index Exchange MD Sara Vincent.
Playground xyz has partnered with Publicis Groupe in APAC to implement attention measurement and optimisation solutions across Publicis Groupe APAC clients’ digital ad campaigns…
Conversational intelligence and unified recording platform Dubber has reached an agreement to offer recording and AI services directly from Vodafone mobile networks, initially in the UK and Germany.
New Digital Age meets Chelsea Horncastle, Director, Product Innovation and Insights, at OMD EMEA…
If you work in digital marketing, you’ll be aware that 2023 should finally see Google’s oft-delayed deadline for third-party cookie deprecation on Chrome finally arrive in Q3. Expect to see a sharp increase in ‘test and learn’ projects in the identity space early next year, as brands, agencies and publishers alike search for alternative ways to provide the ad targeting and measurement capabilities previously enabled by cookies.
With brands and retailers paying up to 30% margin for selling on marketplaces, they cannot afford any mistakes in how they present, promote and fulfil their products, says James Barlow, Regional Director UK&I at Akeneo…
The closer advertisers and publishers get to data, the closer their marketing and technology teams are going to have to work together.Â
Traditional silos between AV and digital media buying teams are beginning to break down, thanks largely to the ongoing evolution of the Advanced TV (ATV) marketplace, according to a new insight report from MiQ.
Retailers and consumer brands are under constant pressure to create the best physical and digital experiences to retain existing customers and attract new ones. Unfortunately, the bar is constantly being raised because of rapidly evolving technology like AI, VR and the metaverse.
US sausage brand Johnsonville has partnered GumGum and Frameplay to leverage in-game advertising for the first time…