Incubeta UK CEO Sally Laycock has been named as one of the Top 50 Most Ambitious Business Leaders for 2022 by the Lloyds Banking Group’s private equity arm, LDC.
As energy bills are set to soar this winter, UK consumers are prioritising finding other ways to keep warm in the coming weeks and months, according to research from eBay Ads…
GumGum, a contextual-first, global digital advertising platform, has broken the $1 billion dollar ad spend milestone…
An efficient payments process can play a crucial role in helping to protect revenue at uncertain times like this, but also in increasing it writes Svetlio Todorov, Managing Director of emerchantpay…
eDesk, the help desk for Ecommerce, has released results from their State of eCommerce 2022 survey revealing that online sellers remain optimistic on the current Ecommerce market despite a looming recession…
Artiom Enkov, Head of Insights & Analytics at Nano Interactive, explains how advertisers can take their contextual targeting to the next level.
Gaming has become more mainstream than ever before. There are a host of statistics about the scale of the audience base, but also the wide-ranging traits and demographics this gaming community holds. There has never been a greater moment for brands to start thinking about how to authentically inject themselves into this highly engaged, wide reaching community of gamers.
Amid tightening restrictions on the targeting, tracking and measurement of digital ads, what role will mobile play in the future of digital marketing? Is a Chinese-style ‘Super App’ likely to emerge in the UK? What trends should mobile advertisers be monitoring in 2022?
New research from Nosto suggests that, with living costs rising, 61% will prioritise price over sustainability when shopping for fashion….
Glynn Davis, our regular columnist
The UK government has confirmed its intention to scrap the European Union’s General Data Protection Regulation in favour of its own data protection system.
Although we’re surrounded by a plethora of audience data, using it ethically and meaningfully tends to be a more significant challenge. From a media insights point of view, the ethical use of data to reach under-represented audiences, who usually have protected characteristics, can end up excluding a valuable audience from receiving brand messages.