It’s too early to tell exactly how ‘live shopping’ will pan out across mature and growing eCommerce markets, writes Gilbert Corrales, CEO of Leaf…
Global esports platform Challengermode has launched a “first-of-its-kind” mobile app for the esports space…
Nicole Lonsdale is Chief Client Officer at Kinetic, and forms part of the UK Leadership team. She is a member of WACL and founder of BalanceOOH a network of businesses who champion diversity and inclusion across the OOH sector.Â
The practise of purchasing TV ad slots simply based on classic demographic breakdowns is changing, writes Darrick Li of Standard Media Index…
What is the potential of CTV for brand marketers? Tetyana Seredyuk, Â Co-founder and Chief Strategy Officer at VlogBox, explores the issue for New Digital Age…
The world of retail is changing rapidly, writes Benoit Soucaret, CXO at Merkle Experience & Commerce. From the Metaverse, to NFTs and TikTok brands are keen to lead rather than follow…
Online retailers want to make the most of international opportunities in today’s global marketplace. However, for your product to reach customers worldwide, it’s vital to consider local tax implications.
Emily Barfuss is Chief Marketing Officer of Tremor International. Before Tremor International, she held marketing and communications roles at Index Exchange, CBS, and CBS Sports Network.
NDA’s Digital Women series is talking to leaders from across our industry to understand the particular challenges, and opportunities faced by women. Next up is Julie Selman, SVP Head of EMEA, Magnite.
The metaverse promises a virtual future in which nearly anything is possible and where you can buy just about anything you can imagine. Whether you are looking for a new designer outfit for your avatar or a virtual palace to call home, meta-sellers will be there to meet your needs.
Research by data science company Profusion has revealed that 61% of employees are comfortable with technology and data being used to monitor their output. However, 81% said that data must be made available to employees to enable them to challenge any interpretations…. Â
The world’s first ‘applied futurist’, Tom Cheesewright works with brands to help them respond to future trends and technological change. He’s an author, global event speaker and media commentator.