Interviews, insight & analysis on digital media & marketing

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Technology

Metaverse and the future of fake news

It’s been over a year since Facebook’s CEO Mark Zuckerberg first announced his grand plans to develop the Metaverse. While many people probably heard this term for the first time at that moment, the concept of the “metaverse” is not new but first mentioned by Neil Stevenson in his 1992 novel “Snow Crash” where people used digital avatars to escape reality.

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Social Media

Take Graham Norton’s advice on social

So how does a legacy brand engage on social while remaining relevant and true to the brand? By fully embracing the unique opportunities that social videos present and leaning into creating fun and engaging content.

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