Another month, another update from Apple allowing consumers to take greater control over their data. But, this time, there’s a significant change that will impact marketers
For the latest in our NDA Meets podcast series, we sit down with Stian Remaad, Co-founder and CEO of Adnuntius, to discuss how his platform addresses the issues facing the advertising industry in the post-cookie world.
In today’s privacy focused environment, publishers who prioritize collecting first party data on their content are in the best position to provide these insights for brands. But, to be ‘insightful’, this data has to go beyond numbers.
For many years, the industry has been defined by the idea of striving to be ‘mobile-first’. However, with the emergence of connected TV (CTV), is it perhaps time for us to be thinking ‘CTV-first’ instead?
I’m a self-confessed people pleaser. It’s something I’m working on. My reaction to ‘’lunch?’’ ‘’drinks?’’, an 8:00am meeting request or another project to manage, would always instinctively have been yes. I like to be busy, I like to be supportive, and I like to challenge myself. But most of all, I find it hard to say no.
For almost a century, cereal brands Kellogg’s, General Mills, Nestle and Weetabix – some of the biggest names in FMCG – have fought to win pride of place on the breakfast tables of families in the markets they serve.
‘We were surprised to discover that investment in digital had grown by a huge 49% year on year’
As we look ahead to NDA’s flagship networking Trinity Lunch event in November, we’re talking to some of our partners and VIP guests to hear their thoughts on the industry the event will be celebrating. Next up is Tanya Field, Co-Founder & CPO, Novatiq.
For the latest in our NDA Meets podcast series, we sit down with Amy Williams, Founder and CEO of Good-Loop, and founding member of The Conscious Advertising Network.
The Japanese principle of Ikigai is a simplistic guide to find happiness in work.
Maihri Gill, Strategist at Born Social, discusses the importance of brand purpose on social media.
Enforcing against pirate websites can be a fruitless task when illegal content reappears with the click of a button and websites change domain name or redirect in minutes to avoid action