It’s a bold move to stand up in front of a room full of marketers and proclaim: “We’re going to talk to you today about how boring life is”. Yet, that’s exactly what presenters did on Day One of MAD//Fest 2024…
Catherine Lofthouse is Client Partner, Global Addressable Media, Dentsu. We asked who her digital hero is.
On 21-22 May IAB Europe hosted its annual flagship conference Interact 2024 in Milan where over 240 industry leaders, innovators, and experts came together to answer the big questions needed to shape the future of the digital advertising and marketing industry.
Chatting to Sir Martin Sorrell in Cannes last week, I was struck by something.
Well, OK, I was interviewing Sir Martin rather than idly chatting on the Carlton terrace but shouldn’t all Cannes stories start like this?
It was a lovely and hectic week for digital marketing and adtech on the south of France. The weather wasn’t the best with clouds and rain dominating Wednesday and Thursday. For the last decade, Cannes has hosted two distinct events: the creative Cannes Lions and the newer, adtech-dominated side event.
At the year’s Cannes Lions Festival, NDA Editor Justin Pearse sat down with Kumar Amrendra, Head of Digital Marketing, Planning & Data Science, Sky and Elizabeth Brennan, Manager Advertising, Permutive.
In the latest ‘ Meet the Revolutionaries’ interview, Olya Dyachuk, Global Media and Data Director for HEINEKEN, shares her thoughts on the challenges to innovation and the future of marketing…
Alex Dawson-Smith joined the media industry in 2017, working in commercial roles at Perform Media, DAZN, Snack Media and is now the Business Development Lead for EX.CO in the UK and EMEA.
Industry experts share their thoughts on the back of the 2024 Cannes Lions International Festival of Creativity, providing a glimpse into some of the event’s big talking points and their takeaways from the latest edition of the festival.
Imagine a world where every commercial break feels like a time warp. This is what it’s like for me: a woman in my late 30s, working in media and advertising, with many plans and dreams, and yet I find myself surrounded by an avalanche of images of wrinkle creams, child rearing and retirement planning.
If you’re tired of hearing about the UK election, you might want to skip this (although this is the best election article I’ve read – whoever has the best hair wins!). But – in all seriousness – if you’re curious about technology public policy, keep reading. I’m going to explore what has been mostly ignored during the election campaign: policy. If detailed policies exist, what do they really mean?
Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected carbon intelligence platform Cedara to quantify the sustainability benefits of its AI-powered media curation for the programmatic supply chain…