Agencies
Tim Ainsworth: Local is the new vinyl when it comes to maximising brand experience for challengers
Call it nostalgia, call it a desire for manifestly physical experiences in a digital age, but you don’t have to be a Swiftie – or Taylor’s accountant – to have seen the renaissance in vinyl in the last decade. Unlike singles on Spotify, albums have always been stories – with a beginning, middle and end – and the record, sleeve and posters have effectively brought those stories into the homes and inner sanctums of our lives.
Justin Pearse
22 July 2024
